Not just a re-release. It's a reinvention.
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Book Resources
Unlock powerful resources from our book Love As A Business Strategy
Access guides, tools, and insights mentioned throughout the book.
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Keynote Speaking
Transforming business and workplace culture.
Whether you're planning a conference, team retreat, or corporate town hall, our keynote sessions are designed to inspire action and deliver results.
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Our Framework
The pillars of culture that power success
How everyday behaviors build a culture of innovation and growth.
Explore our framework
Love as
a Strategy
Love As A Strategy, or LAAS for short, is a people-first approach that transforms workplaces for the better. Yes, it starts with love. Not the kind you’d expect in a romance novel, but the kind that empowers organizations, nurtures teams, and fosters lasting change
This approach may seem unconventional—because we're using a word as bold and powerful as love. But dive beneath the surface, past those preconceived notions, and you’ll understand that love is the key to moving forward. In every decision, every action, love drives impact, engagement, and success.
Why? Because it’s
the human way.
Why Love?
Leading with love is the only way to build a phenomenal workplace. Within LAAS, you'll find tools, resources, and insights from a team of leaders who discovered the power of love and transformed how they do business. From podcasts to blogs, books to videos, we provide you with the thinking and practices that are shaping the future of work.
Our Blogs
View all blogsThe Power of Curiosity: A Conversation with David Bell on Better Conversations
Coaching and Mentoring: A Love-Based Approach to Talent Development
Belonging: The Key to High Performance and a Better Life
Gen Z in the Workplace: Why the 'Love as a Business Strategy' Matters More Than Ever
Authentic Leadership: Unveiling Your True Potential with Candice Hung
Transform the way you work
What if every aspect of your business could be led with love? From onboarding to training, promotions to leadership, even difficult decisions like layoffs—love can be the foundation that ensures care, thoughtfulness, and respect in every step.
Love doesn’t mean being soft. It doesn’t mean becoming a pushover. Nor does it allow anyone to manipulate emotions for productivity or success. Instead, love means thoughtfully considering the human layer in every decision you make, ensuring the people behind your organization are seen, heard, and valued.
Love is good for Business.
Love is good for Work.
Our Framework is proven
to help businesses
transforms
As business leaders, we've lived through the journey of leveraging culture as a competitive advantage to save our company.
It worked
As a result, we created the Framework—a proven methodology utilized by global organizations to achieve their business goals and outcomes.